The Star - UK Book List

Book List

The STAR generates wealth from personal brand.  Examples: Michael Jordan, Michael Jackson, Michael Schumacher

To understand STAR character we have put together a book list of typical (auto)-biographies

 

Martha Inc:
The Incredible Story of Martha Stewart Living Omnimedia,
by Christopher Byron		 Walk Like a Giant, Sell Like a Madman,
by Ralph R Roberts, John Gallagher		 Madonna As Postmodern Myth:
How One Star’s Self Construction Rewrites Sex, Gender, Hollywood and the American Dream, by Georges-Claude Guilbert		 Michael Jordan and the New Global Capitalism,
by Walter Lafeber
       
     
The Life Story of Anthony Robbins,
by Michael Bolduc

 

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