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Search Engine Optimization
Search Engine Optimization Tips - Checklist
Notes:
- A website, like any other new business venture, will take up to 2 years to mature. Any expectation that the Internet can bring 'instant' results should be tempered! Success will only come with active monitoring and management of websites.
- Links to 3rd party websites are given for advice purposes only. It does not constitute agreement with, or recommendation of, those websites nor their products.
- Any software from third parties should be fully validated for technical and business suitability. Standard protection including up-to-date virus scanners should always be employed. The contract will always be with the software supplier and we have no involvement in this process.
- Search Engines are dynamic, volatile and continually evolving. What works today does not necessarily mean that it will work tomorrow! Search Engines are developed and provided by third parties.
Internet Domain names
- Use the correct domain names
- Usage of Domain Names
- Make imaginative uses of domain names
Links:
- Check availability with Java Ferret - Click here
- Domain Name Wizard - Click here
Is your Website Search Engine Friendly?
Poodle Google to find out - Click here
Understand your audience
- How to research keywords and phrases
- Optimising keywords and phrases
- Sit in you client's shoes
- What 'pain' is your potential client 'suffering'
- How do they express it?
Links:
- Overture Search Term Suggestion Tool- Click here
- Overture UK Search Term Suggestion Tool- Click here
- Google Sandbox - Keywords & Phrases per country
Preparation of Meta tags
- Title
- Description
- Keywords
- Do's and Don'ts (Don't be obsessed by tags!)
Links:
- Meta Tag analyser - Click here
Registering with Search Engines
- Which ones to use? (The BIG ones)
- Which not to use? (Search Engine Submission Tools)
- When to register and re-register (only once is enough!)
Links:
- Search Engine Submission Pages - Click here
On-going
- Monitoring performance
- Understanding web logs
- Use of Newsletters
- Use of Press Release
- Link building strategy
- Tracking competitors
Links:
- Free Stats - free statistics package - Click here
- 3dStats - Professional log analysis package - Click here
- PRWeb.com - Press Releases
Other Useful Tools
Google Toolbar
To find out your Google ranking - Click here
Alexa
Owned by Amazon ranks sites by World Ranking - Top 100,000 have detailed stats.- Click here
Visual route
How fast is your website as seen by your clients from around the globe?
- Click here
Links to You
- Click here
Traffic Ranking
How does your website rank in the World?
- Click here
Keyword Density Analyser
- Click here
Search Engine Saturation
- Click here
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